Damian Urbaniec
EN PL
Website modernization

I move large sites off WordPress word for word, without losing Google rankings.

Your site grew into hundreds of pages and now it's the thing slowing the company down: loading badly, too risky to edit, held together by one-off variants of the same section. Everything moves to a fast modern CMS word for word, with automatic proof nothing went missing. The design your customers recognize stays; it just gets tidied up.

Order a modernization audit See the case study: 640 pages (in Polish)
  • One person, from plan to proof
  • Content moved word for word
  • Full set of 301 redirects
  • 56 → 90+
    PageSpeed (mobile) on the last migration
  • 640
    URLs moved, zero content lost
  • 793
    redirects, every old link still works
Who this is for

When does this make sense for you?

The situations where moving off WordPress pays for itself fastest.

TYPE A

The site is holding back sales

Google traffic is your main channel, and PageSpeed is red despite speed plugins. Every second of load time is a visitor who leaves before seeing your offer.

TYPE B

Nobody wants to touch the site

Hundreds of pages built over years by different people. Changing a paragraph might break the section around it, so the old pages sit frozen while new ones get bolted on beside them, each one built slightly differently.

TYPE C

You're afraid of migrating

You know you need to move, but you built your Google rankings over years and you've heard stories about migrations that cut traffic in half. You need someone who can prove nothing got lost.

Scope

What does the migration cover?

Nothing gets copy-pasted by hand. I write tools that move the content and verify it, so what you get at the end is a report rather than a promise.

  1. 01

    Full site inventory

    A list of every URL with a decision for each one: move it, redirect it, or knowingly skip it. Nothing can fall through the cracks, because everything is counted.

  2. 02

    Content moved word for word

    Same copy, headings, meta descriptions and link structure. The tools read each page the way a browser renders it, which means content injected by scripts comes across too.

  3. 03

    Automatic check on every page

    Every page is compared against the original: content, tables, meta tags, links. A page is done when the check shows zero differences. You get a report with proof.

  4. 04

    Full set of 301 redirects

    Every old link lands where it should, whether it came from Google, a newsletter or someone else's site. That's how your existing rankings transfer to the new URLs.

  5. 05

    Design made consistent, not reinvented

    The site your customers already know, cleaned up rather than replaced. Dozens of ad hoc section variants collapse into one component system.

  6. 06

    Speed built in, not bolted on

    The new site targets 90+ on PageSpeed without speed plugins: lightweight images from a CDN, minimal browser-side code, layout that doesn't jump while loading.

  7. 07

    A CMS that can't be broken

    Marketing edits content in a simple panel with a live preview. Layout isn't part of the content, so editing text physically can't break the design.

  8. 08

    Support after the migration

    Rankings and traffic watched after the domain switch, bugs fixed, and ongoing care available on a monthly retainer if you want it.

Comparison

A typical migration vs. my approach.

Most migrations fail the same way: hand-copied content, checks done by eye. A refreshed design hides the gaps beautifully, and nobody notices the missing paragraph until traffic drops.

Typical migration
My approach
Manual content copy-pasting
Custom tools move and count the content
"We checked it, looks fine"
Every page compared to the original, down to zero differences
Redirects for "the most important pages"
A full redirect for every old URL
SEO risk on trust
A report with proof of completeness
An agency team with middlemen
You work with the person who personally moved 640 pages
Process

From first call to launch.

No stage starts before you've signed off the one before it. A WordPress migration should run on checkpoints, not on faith.

  1. 01

    Call, 15 minutes

    on short notice

    You tell me about the site, its scale and what you're trying to fix. I'll say plainly whether modernization is worth it, or whether staying where you are costs you less.

  2. 02

    Modernization audit

    5-7 business days

    I count every URL, measure the speed, map where SEO could break, and write a quote with a timeline. The document is yours whether I run the migration, somebody else does, or you shelve it for a year.

  3. 03

    Rebuild and 1:1 content migration

    depends on scale

    Components rebuilt, content moved word for word, and a full 301 redirect map put together. We agree which SEO metrics matter before I start, and those become acceptance criteria rather than a wish list.

  4. 04

    Comparison check before launch

    before launch

    Every page compared to the original: content, headings, meta tags, links. The site goes live only once the report shows zero differences and you sign off.

  5. 05

    Launch and monitoring

    first weeks after launch

    Domain switched, sitemap submitted, then I sit in Search Console watching whether old URLs arrive as redirects, whether any 404s show up, and how rankings hold.

640 pages, two languages, zero content lost.

That's how a large SaaS marketing site migration went, taking PageSpeed from 56 to over 90. The whole process, the tools and the numbers are written up in a case study.

Read the case study (in Polish)
FAQ

Frequently asked questions.

Not if the content moves word for word, every old URL gets a redirect, and whoever does the work can prove both rather than promise them. That's what my process is built to guarantee, and you get a report comparing every page against the original.
A new site means new content, a new design and fresh SEO risk. Modernization is a move rather than a rebuild: the content stays word for word, the design gets tidied, and what actually changes underneath is the technology, the speed and how easy the thing is to run. A redesign from scratch is a different service.
Because it isn't a sales call. Counting URLs, measuring speed and mapping SEO risk takes days of actual work, and you walk away with a document worth having even if you never hire me. If you do go ahead, the full audit cost comes off the project price.
Depends on scale. A site with around 50 pages typically takes 4-6 weeks. Migrating 640 URLs across two languages took me about 3 months. You get a concrete timeline in the audit.
It's the most common worry and it evaporates fastest. The panel is simpler than WordPress with a page builder on top: content edits show up in a live preview, and breaking the design isn't possible because layout isn't stored with the content. I demo it before the project starts.
Either I take it over as part of post-migration care, covering hosting, monitoring and small changes, or the site goes onto your own infrastructure and your team gets it with documentation.
Not in the way you're worried about. Layout and content stay put; the foundation underneath changes. What does get fixed is the drift: dozens of ad hoc versions of the same section, each with its own spacing, shadow and button style, pulled back into one system. Anyone who knows your site will recognize it instantly.
Less than you'd expect, though not zero. I need access, priority decisions, and to know which SEO metrics you actually care about. Having your team on the pre-launch check helps too, since nobody knows the content better than the people who wrote it. On the 640-page migration it amounted to a handful of short meetings and quick answers along the way.
Every stage ends at a checkpoint, and nothing goes live until you've approved the comparison report. Your old site keeps running untouched the whole time, so walking away costs you nothing. And you're talking to the person doing the work, so nothing gets handed off halfway through.
Yes, and at that scale the audit matters more, because it's the only thing that shows the real scope and the number of distinct content types. The process itself doesn't change; the inventory and the redirect map just get longer.
Brief

Start with the audit.

Four steps, about 3 minutes. I reply myself within 24 hours, usually with a first read on your site already.

Step 1 / 4 · Project type

Where are you with your site?

Pick whichever is closest to your situation; details come in the next step.

Is your site holding the company back? Let's count the work.

Start with the modernization audit: a real document inside a week, and its cost comes off the migration price.

Order the audit Send an email

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